Sports Sponsorship
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Brands spend millions sponsoring sports in Africa, but how exactly do they evaluate their ROI? Find out in this article.
Betting and African sports are two sides of the same coin, promising financial benefits for institutions and individuals. But at what cost?
The big brands are not queuing to sponsor Africa’s $12 billion sports market. But Rwanda’s global partnerships and the NBA-backed BAL prove that the right systems can close the sponsorship gap with the rest of the world.
