Sports Investment
Top stories
Brands spend millions sponsoring sports in Africa, but how exactly do they evaluate their ROI? Find out in this article.
The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.
Kaizer Chiefs’ 7.2 million social media followers funnel directly into merch sales, providing a blueprint other African clubs can adapt to convert media engagement into meaningful merch revenue.
Siwelele F.C.’s planned purchase of SuperSport United signals a shift in South Africa’s sports and media investment landscape.
