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Top stories
Netflix may win over Africa’s sports streaming market if it extends its new pivot into the continent
Netflix’s recent pivot into live sports streaming after years of focusing on scripted films and series could redefine its global footprint. But in Africa, the question is whether it can challenge MultiChoice’s long-standing dominance.
![What Nigeria’s 4–0 win means for their World Cup dreams [CAF playoffs explainer]](https://businessfront.com/wp-content/uploads/2025/10/super-eagles.jpg)
The 4–0 victory over the Cheetahs has secured the Super Eagles a spot in the CAF playoffs as one of the top second-placed teams, but the road ahead for the Nigeria team is still long.
Performance data analytics is no longer just about winning games; it is now a product and a revenue stream. Find out how teams turn analytics into profit.
Brands spend millions sponsoring sports in Africa, but how exactly do they evaluate their ROI? Find out in this article.
$5.12 billion was added to South Africa’s economy in 2010 during the FIFA World Cup, growing the economy by 0.4%. Can sports bonds generate enough revenue to fund Africa’s infrastructure?
BAL and Afreximbank expand partnership with new programmes to drive sports entrepreneurship, creative industry growth, and workforce opportunities across Africa.
At an approx. €295,000 weekly salary, Victor Osimhen led African football transfers for 2025, setting a Süper Lig record.
Short-form video content gets 2.5x more engagement than long-form, prompting sports content creators to distribute on social media.
Data-driven insights are crucial when making sponsorship and partnership decisions in sports. Can Africa replicate the European model and improve its football?
The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.
Rwanda leads Africa in sports tourism initiatives, like Visit Rwanda. But the right policies could unlock similar revenue channels across the continent.
Gamr is building a gaming empire from Nigeria, combining community, training, and IP development as it aims to scale across Africa and become the continent’s first gaming unicorn.
Former Super Eagles star Brown Ideye joins Atlantic Business FC to lead talent pathways, aiming to turn youth development into a sustainable revenue stream.
Kaizer Chiefs’ 7.2 million social media followers funnel directly into merch sales, providing a blueprint other African clubs can adapt to convert media engagement into meaningful merch revenue.
Only 2 out of 10 player transfers from Africa resulted in financial benefit for the parent clubs, with 95% of these deals not involving formal agent-player representation.
Mamelodi Sundowns earned $12.55 million from three games at the 2025 FIFA Club World Cup, almost equal to its annual revenue.
The Middle East and Africa’s sports streaming market is projected to generate $2.37b by 2030, but which platform is leading this revolution?
Siwelele F.C.’s planned purchase of SuperSport United signals a shift in South Africa’s sports and media investment landscape.
Betting and African sports are two sides of the same coin, promising financial benefits for institutions and individuals. But at what cost?
The big brands are not queuing to sponsor Africa’s $12 billion sports market. But Rwanda’s global partnerships and the NBA-backed BAL prove that the right systems can close the sponsorship gap with the rest of the world.
