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Sports video content in the era of TikTok and Reels

A content creator holding headphones and staring into a camera on a tripod.

$2.37b by 2030: Who’s leading Africa’s sports streaming revolution?

YouTube, Showmax, and SuperSport logos on a race track

How the Basketball Africa League is shaping Africa’s sports economy 

BAL Game



Sports video content in the era of TikTok and Reels

Short-form video content gets 2.5x more engagement than long-form, prompting sports content creators to distribute on social media.

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$2.37b by 2030: Who’s leading Africa’s sports streaming revolution?

The Middle East and Africa’s sports streaming market is projected to generate $2.37b by 2030, but which platform is leading this revolution?

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How the Basketball Africa League is shaping Africa’s sports economy 

The Basketball Africa League (BAL) is in its fifth season, and it continues to create revenue-generation opportunities for investors and small-scale businesses. But sustainability might prove to be a problem.

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