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Short-form video content gets 2.5x more engagement than long-form, prompting sports content creators to distribute on social media.

The Middle East and Africa’s sports streaming market is projected to generate $2.37b by 2030, but which platform is leading this revolution?

The Basketball Africa League (BAL) is in its fifth season, and it continues to create revenue-generation opportunities for investors and small-scale businesses. But sustainability might prove to be a problem.