Binatone is a popular consumer electronics and home appliances brand that has been operating in Nigeria since 1974, although the parent company was founded in London in 1958. Its entry into Africa in 1974 marked the beginning of what has become one of the most recognizable appliance brands across many Nigerian homes.
In Nigeria, Binatone products are distributed by Global Appliances Nigeria Limited. The product portfolio includes three core categories: cooling (fans, etc.), home appliances (blenders, irons, gas cookers, kitchen machines), and power protection (voltage stabilizers, uninterruptible power supplies, etc.).
Over the decades, Binatone has introduced various innovative and locally adapted appliances to address Nigerian conditions, especially power instability.
In 2024, Binatone Nigeria marked its 50th anniversary in Africa, under the theme “50 Years of Commitment to Africa.”
The company has branches in major cities and sells through multiple channels including retail outlets, supermarkets, authorized dealers, and online marketplaces.
